Client: Baoli Records | JPerry
Project Description: We were tasked to come up with a campaign for the release of JPerry’s single “Kiyès Ou Ye” (“Who Are You”). The song’s hook inspired this campaign that questioned Haitian’s identity. The three main lines of the song: “Kiyès ou ye” (who are You?), “Ki Moun ou Ye” (what kind of person are you?), and “Kote’w soti” (where are you from?), inspired this campaign that consisted of painting those words on Haitians from different backgrounds and descent. This campaign generated lots of interest on the subject and was a huge success.
