We created a custom type treatment for Adidas’ Army All American Game campaign. The type treatment was a central element to their campaign and was used throughout their marketing channels. A styleguide was created for them to replicate the design internally.
Adidas is the official athletic sponsor of US Major League Soccer. They challenged us with creating a visual identity system for their 2013 campaign that was modular enough to feature multiple players, teams, footwear launches, new jersey designs and the energy of each team’s fan base. And ALL in the same design. We called our